K.Way Store opening

Hey! I went to the K.Way store opening last Thursday evening, and it was an interesting experience! K. Way is a brand that doesn't necessarily DO fashion but are more like a practical necessity that one needs. Which is pretty much their unique selling point (USP), the fact that they sell good quality rain coats or "Pack-A-Macs" as Marketing Manager, John Farcloth refers to them. Located in the midst of Brick Lane, near Old Spiralfields Market, the store had a normcore vibe about it that made it belong in the emerging fashion industry. A bunch of interesting characters attended the store opening , 2 of which I met are also fashion  bloggers (I will link their blogs down below). All in all, K.Way does seem to have the keen interest of the young generation, which means it likely that they won't be going anywhere anytime soon 

Glo-Glo x

• Bloggers 

- @Thecalmway 

-@AmyClaireBlaker

• Fifty shades of blonde.blogspot.co.uk

- @slightgem 

• Slightgem.com